Set 3 of 3 2003

Summary:

Edge is a fast paced company that create new, innovative and powerful designs for the fashion industry.

This unified system of letterhead, envelope and business card use a consistent theme to illustrate their style of business.

Show innovation, power, stability and movement in a simple design. Contain all important contact information and business logo.

Design Solution:

The Edge logo and edge "slash" can be found as a recurring theme on each component. Wrap around bleeding is used to convey movement and balance the focus of the lettering. Fonts chosen are powerful and clean to keep the style of the company.

Programs and techniques:

Adobe Illustrator was used to create clean sharp contour lines and lettering. Photoshop was used to manipulate the color opacity in the watermarks.