Set 3 of 3 2003

Summary:

WestieMonkey is a New York dance group. One of their goals is to network the East Coast dance community to inform dancers of events, competitions, performances, and workshops. Their online site is composed of calendars, news updates and message boards allowing the dance community to interact and grow.

This project was to create a shirt to illustrate the fun and playfulness of the group and welcome more dancers to both visit the website for information and use it as a way to communicate to other dancers.

Create a design on the back of a shirt that is clear, informative yet playful.

Design Solution:

Pedestrian walk signs are simple clear and concise to make drivers aware of the presence of people walking. I created a sign to illustrate the same principles but to inform the general public of dancers in their presence just as clearly and quickly as a walk sign. This was the final selection to the design.

Programs and techniques:

Adobe Illustrator. Bold color on an open shirt was the best marketing decision.